You deserve to get all you possibly can from each customer you attract to your business.
After all, isn’t that how your business should be?
Absolutely!
My name is Matthew Steele and I want to give you the back-end you deserve.
No, I don’t mean that kind of back-end!
I’m talking about a powerful back-end marketing system. The ”sale after the sale”, it’s what you sell to your clients or customers, after you’ve sold them your “main” service or product.
You can make more money on the back-end than your business is making now on the front-end.
When you focus on your back-end everything changes.
I’ll tell you all about it but first I want you to see what other local business people are saying:
As professionals they demonstrate to their clients their values of authenticity, integrity, honesty, and empathy.
They are committed to service and are consistent in their practice of dependable reliable, and trustworthy delivery.
They build on best practices and, moreover, are creative and innovative in their own right. Most especially they lead by example calling forth the best of those around them. Their knowledge of business practice is outstanding; their principles and ethical standards are unshakeable.”
I commend the team for their discipline, focus, knowledge and high level of skill they bring. There was never a dull moment. Fisguard business will improve and everyone concerned – owners, managers, employees - will reap lasting benefits.”
And How About Your Spouse… And Your Children… Can They Afford It?
Don’t They Deserve More Too?
That’s the kind of impact a rock solid back-end can have on your wallet. In fact it can be and often is MUCH more.
A solid back-end guarantees:
Sounds good?
Of course it does and this isn’t hype I assure you…
Look, there’s only one way to change your situation, and guess what?
Doing the same thing you’ve been doing, isn’t it. What you need is a major boost to your income stream, and you need it right NOW. If you’re really serious about changing your business and your life, you need to call me.
Not all of your back-end is follow up after the purchase. Many times it’s as simple as saying the right thing at the right time.
To make sure you understand the power of back-end selling let me give you a free proven, truly easy way to start increasing your sales immediately on the back-end.
Ever go into a restaurant and order a soft drink?
Of course you have.
And the sever usually ask you, right after you place your orders “Small or Large”?
By changing what the server says it can literally transform the restaurant overnight.
All you need to do is add these 2 words into your selling system.
Instead of asking “Small or Large” if the server would just say “Large One?”
Elmer Wheeler tested this line in five thousand selling situations and the results showed when the server asked “Large one?”
In a restaurant serving 300 people a day with servers doing this, 210 people will order the large drink.
If the large drink is $0.35 more this translates into $26,754 dollars a year with zero extra marketing costs.
This same idea can be used in almost any business.
In a photography store when people are filling out their forms to get their pictures developed, instead of saying “Singles or doubles?”, you can say “Doubles?”.
If you own a landscaping company, instead of asking Shrubs and Lawn?”, you’d say “Whole Yard?”
And if you’re a hairdresser, instead of asking “Cut and Shampoo?”, you just say “Shampoo?”.
This is a story about a farmer and a handyman.
You see the farmer could do just about anything and when his radiator broke, he did just as he always does…
He researched the problem and read up on how to fix it. This time for whatever reason the farmer could not fix his annoying problem. Countless hours went into trying to fix it but still the radiator over heated.
Tired and frustrated, he finally gave in and decided to open the phone book to look for help.
So farmer Joe calls the biggest ad stating “I can fix anything big and small, and fast”
The handyman comes over looks at the radiator and knows instantly what’s wrong. Pulling out a screwdriver with a simple twist of a screw the problem is fixed. Total time taken, about 5 minutes.
The handyman writes up the bill and it’s for $1,000 !
The farmer can’t believe it and screams: $1,000 dollars?!? absurd! it only took 5 minutes!
With a smile the handyman takes back the bill and rewrites it to say:
Five minutes of time – $2.
Knowing what screw to turn – $998
Sometimes it’s not about knowing what needs fixing it’s about knowing the right screw to turn.
It’s not about how easy or hard something is, it’s about knowing what to change…. and that’s priceless.
This is also why you absolutely need my help.
It’s not that you can’t learn how to do it, it’s that even if you learn how to do it, you’re still likely to miss something.
Yes you read it right and ladies I hope you appreciate this.
Please understand that your spouse and your customers are pure gold.
But… there’s a big difference between them.
When your spouse is nagging he/she is trying to tell you something. The nagging usually stops when you start listening.
On the other hand your customers, even your best customers are much more fickle. They may or may not share their problems with you. Often you don’t get the chance to make it right. Your customers just move on and the date is all over.
Most business-owners are extremely indifferent to their own customers who have already bought from them, and this will rot your business away, from the inside-out. It’s no different than how being indifferent to your spouse, and taking him or her for granted, will rot your marriage away from the inside-out.
Here, let me give you a specific example of what I’m talking about:
I was on a teleconference the other night, and one of the biggest concerns this group of business-owners had, was getting NEW prospects.
And yet, NONE of them on the call spent ANY time or put ANY effort into marketing to their existing customers – a very dangerous way to do business.
Not a good way to make a relationship last and also not a good way to treat your customers.
Make sense?
Good.
And remember your business doesn’t need to be in danger because you know:
When your customers stop hearing from you, they also stop thinking about you as well. You want to build a moat around your customers to protect them from the competition. But if you don’t speak with them on a regular basis, you are leaving them to be picked off one by one. This is utterly guaranteed.
And when this happens, you are EXTREMELY susceptible to losing them to your competition (this is actually the number ONE reason why people lose business), thus NOT getting any referrals from them, and when you decide to offer NEW products and services, or back-end products, it’s very awkward to all of a sudden contact them and ask for money.
So, you simply must show your existing customers you DO care about them, by constantly staying in touch with them.
Make them “friends for life” instead of transactions you use to fill your refrigerator, and they’ll respect the relationship as much as you do.
If you’re like many business owners you’ve probably heard this whole spiel before, heck you may have even tried it.
… And maybe your thinking it doesn’t work.
But let me stop you right there.
Doing the right things, doesn’t mean you did things right!
You see you need to do it differently and you need to know all the intricacies, the little things like:
I want to give you an automatic follow up relationship building system so you can rest easy knowing your customers are sticking around.
And the “fatal” mistake which literally almost all business owners are making is not continually following up with EVERY lead or prospect! I know, it takes time and hard work but the payoff is worth it.
What if there was an easy way? Would you be interested?
But first, answer me this question: How many times should you follow up to close a sale?
Amazing isn’t it? And guess what the real kicker is … most companies stop too soon.
So, when do most companies stop?
Amazingly! Almost half quit after one try and nearly three-quarters of businesses have given up by the 2nd attempt. Talk about leaving money on the table!
Do I dare ask which one are you?
In business today no one has the time to make so many contacts.
Unless you’re a mega company with deep pockets where are you going to get the man power, the money and the systems to do this?
And your right, normally only big companies have access to the systems I’m going to share and implement for you.
Together we can build your back-end system, make you look like the big boys and do it without extra staff and deep pockets. Your customers and competitors will be wowed and wonder how you do it, guaranteed.
I’ve worked quite closely with people who’ve gotten wealthy as entrepreneurs in a variety of businesses. I’ve also worked with those who struggle but never seem to get ahead. And some who’ve failed miserably. The successful ones do certain things the others are simply unwilling to do. Most of those things occur in the “back-end” of their business.
Let me tell you “a tale of two companies”…..
“Company #1” went from zero to about 2-million dollars a year, but then stalled there for a number of years. Some years up, some years down. “Company #2“, after ten years of hovering at the same 2-million dollar benchmark, suddenly shot up to 5-million, then 10-million, then 20-million dollars a year!
Actually “Company #1” and “Company #2” are one and the same. But they are like a set of “before” and “after” pictures for what I want to share with you about “back-end wealth opportunities.”
Through their many $2-million dollar years, they were 90% focused on front-end. In their few short years of skyrocketing to $20-million, they switched to focusing 90% on the back-end.
Most business people are way too focused on the “front-end” of their business. They focus on getting new customers to make new sales. They barely pay any attention at all to the “back-end” of their business. Yet, “the back-end” is where all the real opportunities lie.
How many customers have come into your store, looked around and then turned and walked out the door without the courtesy of even introducing themselves?
Shockingly, many companies are OK with this. In fact, the vast majority of businesses are designed to ensure their visitors do just this. They pay so much money to attract and sell to new customers but once this is done these customers disappear.
POOF!
Gone without a trace!
Does this really, honestly, sound like a good strategy?
What’s even worse is when customers purchase from you once and then never again because you failed to keep in touch and ask them to purchase again.
It’s CRAZY, you’ve already built trust, paid to bring people in the door and collected their information (Hopefully! If you didn’t do this I can help you here as well).
So what are you waiting for? The hard part is over, the big money is on the table. It’s literally waiting for you to take it.
Maybe that’s not a fair question because I know something about most businesses you probably don’t.
95% of all business have ZERO Back-End and you’re likely one of them.
After you’ve “closed the sale” it’s easy to let out a big breath and forget that there’s still work to be done.
You’ve been sprinting as hard as you can to get to the finish line (the sale) … and then you collapse on the ground two feet past the victory tape before you make it to the podium where your customers for life are standing.
Forget about whether you do this or not, and honestly confront this question:
Most business owners would rather strip naked in the center of town at high noon than show me their “back-end marketing system.”
Well, it’s time to do something about that.
Listen, all the cost is in getting the customer. The giant profits can’t come from there.
The giant profits must come after the first sale.
Back in 1988, Joe Simpson wrote a book called “Touching The Void”.
This was the story of a mountain climber’s near-death experience while climbing the Peruvian Andes mountains.
His book got good reviews but in the end didn’t sell many copies on the front-end and after 10 years it was about to go out-of print.
Jump forward 11 years to 1999. Author Jon Krakauer writes a book about his mountain climbing tragedy on Mount Everest. It was called “Into Thin Air”.
For whatever reason, Krakauer’s book becomes a hit.
All of a sudden, from out of nowhere, Joe Simpson’s 11 year-old essentially dead book “Touching The Void” … starts selling again.
This time it’s selling fast!
How well did “Touching The Void” start selling?
It sold so well, the publisher had to crank out a whole new edition to keep up.
.. and before you know it, it’s on the New York Times Bestseller List…
Not bad for a book that was all but written off .
And how did this happen?
The answer is simple: Amazon.com recommendations to buy “Touching The Void” as a back-end sale to people who bought “Into Thin Air”.
Incredible, huh?
I want you to have a sales system like a heavyweight boxer and his 1-2 punch.
Jab, Hook, Jab, Hook.
Front-end, Back-end, Front-end, Back-end.
Here’s an example from my world.
The President of a company in my own field, consulting, marketing, and training, etc, told me straight out what the average 5-year value of a customer was to him after their first purchase. It was $480.00 and at the time, the average 5-year value of a customer to me, after first purchase, was $5,500.00. And most of my customers are his customers, they overlap!
That means I can make just as much money as he does with just 1/7th the work, 1/7th the overhead, 1/7th the infrastructure and 1/7th the responsibility.
It also means, if he wasn’t so pig-headed stupid, set in his ways, and lazy, I could quickly make his business 7-TIMES (!!!) MORE VALUABLE.
Quite frankly, if you don’t have a burning desire to know the answer to that question, then you have missed the point of this entire letter, and might as well stop reading now.
If you don’t instantly recognize that knowing the answer(s) to that one question could be worth hundreds of thousands of dollars (or more) to you, then bail out right here.
If you “get it”, then you instantly know:
Here are just some of the benefits I will create for you by optimizing your back-end marketing strategy:
Keep two very important things in mind:
First, I assure you the reason 95% of all business owners and entrepreneurs never get beyond earning a living, to creating gigantic income, profits, wealth and freedom is they don’t have a finely tuned and optimized Back-End.
Secondly you must also remember, there’s quite a gap between knowing about something and knowing what to do about what you know — and then doing it.
That’s why, I want to offer you action steps and a way to do what 95% won’t do. That is to get focused on tightening, firming, and optimizing your back-end marketing, immediately.
Implementation is key and your time is money.
If you know how to do this already “WHAT ARE YOU WAITING FOR, WHY HAVEN’T YOU DONE IT?”
It’s important to remember just because you know how to do something doesn’t mean you should do it.
And if you don’t have a rock solid understanding of all this then you really need my help.
But you don’t have to lose any back-end profits when I take your business step by step through our back-end building system.
Richer Than You Can Imagine.
The enormity of all the money you’ve been letting slip through your fingers, the realization of giant opportunities squandered….. the sophisticated complexity of this system….. the “to-do list” it lays out for you….. it all may be too much for you to take. You may be depressed. You may go looking for a ledge. (Please, just have an adult beverage. Calm down. Forget it.)
OR…..
You will be motivated like never before in your life by the epic opportunities lying right in front of you to dramatically increase your profits and income, to use the “back-end” of your business as a fast wealth accumulator. Maybe even to reinvent your entire business for the better.
And the best part is…
I’m here to do all the hard work and heavy lifting for you
There are tons of books, websites and blogs teaching you what to do. The problem is, you’re too busy to learn complicated processes, let alone figure out the rapidly-changing technology.
I will not only give you a blue print to a better back-end but also implement your new systems for you. This allows you to quickly re-engage your contacts and begin new back-end marketing campaigns right away.
Start pulling new revenue from your business today. You don’t need to wait for more money and free time.
It’s true the Strategic Edge Back-End Profits System does all kinds of things for your business but the most important thing is we guarantee back-end implementation that starts making you money quickly.
How many times have you watched a video, read a book or had a great new idea you wanted to implement into your business? How many times has time ticked by and eventually you forgot about the whole idea in the first place?
Times are tough, the economy isn’t what it used to be and we don’t know when it’s getting better. What we do know is every day your business continues without a proper back-end system you’re risking everything.
But for you this doesn’t need to be doom and gloom. This is an opportunity, while your competition is struggling you can solidify your place in the market. It means you can become the expert in your industry, the go-to-guy if you will. You can start generating new streams of income for much less than your competition.
Remember, people buy from people they know, like and trust and that’s precisely what your new follow up and back-end systems will start doing for you: build awareness, familiarity and trust. Your bottom-line will thank you for it.
Sincerely,
Matthew Steele
Strategic Edge Marketing
We’ll Build Your Back-End Marketing to Turn Lookers
Into Buyers and Buyers into Clients for Life. Guaranteed.
On the other hand, if you choose not to call me… and ultimately, not to better your life, business and the lives of your family – you will simply be another statistic. You will end up looking back on this very moment, a few years down the line, as simply another “woulda…. coulda… shoulda” decision you messed up.
Which position are you going to be in? The choice is yours.
Think long and hard about what you’ll be missing out on, and what you and your family will be losing, and what you WON’T be having (that you deserve), if you pass this opportunity up!
The world is a very complicated place nowadays, but one thing’s for sure:
Whether you order or not, I will continue to help businesses grow and prosper. And my clients, some of whom may be your fiercest and closest direct competitors, right now … will also continue to grow and prosper.
and that may be fine for you…..
That is … until they slowly start picking your customers clean off your books. And by then, it will be too late and there won’t be anything I, or anybody else can do for you.
Please Appreciate this is not hype.
It is just the cold harsh reality of the consequences of you not taking action.
Customers demand more from the businesses they work with. It’s wise and easy when you call me to stay ahead of the competition.